MSN Groups are Dead, Long Live …?
I have been expecting the following announcement for quite some time now: “Dear MSN Groups Customer, As a valued MSN Groups or MSN Communities Web Folders customer, we want to notify you that the MSN Groups service will close on February 21, 2009 …”
And I was sure, the same email would then read on “… to be replaced by our consolidated WIndows Live communications and sharing services.”
As stated earlier, Microsoft Marketing is a mess, especially product and service differentiation and branding. Dear Microsoft, This would have been your chance for adjusting at least one service ambiguity!
Instead the mail reads on: “and you will have the opportunity to move your group to our new partner service, Multiply.”
What is Multiply?
Windows Live comes as a third option. Third out of 3. And not even available now.
“Option 1: Automatically move your group and its data. We have established a partnership with Multiply, an online group and media sharing service so our users can choose to migrate their group to Multiply’s service. Choosing this option is free and easy to use: Multiply will move the Group’s content on your behalf and invite members to re-join your group in its new location.
Option 2: Start again on another service. You can start from scratch and create your group on a different service but we recommend having your Group moved automatically by Multiply. This will enable your Group to transition easily and continue to enjoy the community you have created.
Option 3: Start again on Windows Live Groups. To further expand our mix of communications and sharing services, Windows Live will launch a new service this autumn, Windows Live Groups. We plan to launch Windows Live Groups to the public in the coming weeks as a service that helps small groups or clubs collaborate online.”
I don’t get it.