I’ll be back (as a customer)

February 2, 2009 at 7:50 pm 1 comment

Bee Docs KarteMicrosoft’s got my address, Adobe’s got my address, so does Apple and at least ten more big software companies. I gave it to them while registering my products.

Today I recieved a handwritten (!) postcard (!!) from a friendly software-publisher Bee Docs saying “Thank You, Anatol” for buying his 50-bucks-software. No ad, no catalogue, just “Thank You”. Not only being overwhelmed by this politeness, it raised the question: What the heck are all the big companies doing keep the customers happy? I bought very, very, very expensive Adobe-License, got dead-cheap packaging, no documentation – and no postcard or personal contact whatsoever. 

And it’s not all about the old fashioned way of saying “thanks for shopping”. But when it comes to upgrading to a new version, I’ll be back with Bee Docs – this sort of personal contact just feels right – but I’ll skip Adobes CS4. And not only for the hefty price tag. 

Folks: Keep your customers happy. Send postcards.


Entry filed under: Uncategorized.

Full screen Google Earth adding Sea

1 Comment Add your own

  • 1. Harald Taglinger  |  February 3, 2009 at 6:40 am

    Full ack, and: great scan!
    By the way, Microsoft sending hand written postcards?
    New life time job for Steve B.


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