Ring my äääämh, bell

Not your average ringtone that you’d download, really not.

Maybe I should call it viral marketing for a good cause… anyway; the BBC World Service Trust runs a campaign for safer sex in India. Idea is that Users can download an a capella song [refrain: condom, condom] and use it as a ringtone. Interesting idea, isn’t it?

Here’s the details: http://tinyurl.com/6lwggr